I feel as though I say this every six months or so- big changes are coming! (It’s usually true.) The most notable of these would be our forthcoming move. If everything continues as planned, at the end of this month we will relocate our studio and retail space out of Marathon Village to a small building in North Nashville, not far from Germantown.
This is not the first time I’ve talked of moving in the past year. Nearly 9 months ago I signed a lease on a space in the heart of the hip East Nashville neighborhood. At the time I was very excited about the prospects of the move, as I’ve lived in the neighborhood for 5 years now and had loved the quaint energy and diversity of characters. I thought it was a fine location for our mixed production/retail shop. My vision for the space was rather ambitious and expensive, however, and in the end was not an accurate representation of me, personally. It was an exhausting and stressful road to secure investment for the endeavor, and by the time I had made that happen, my heart had spoken up and told me to get the hell out. So many signs leading up to that point had told me the same thing, but I didn’t pay attention. Negotiating out of that deal was probably the best decision I made in 2014, and lifted what had become an unbearable weight off of me. (You can read more about this in an earlier post below.) While I’m sure that location would have proven quite lucrative for the business, financial fortune has never been my driving force. It would have required far more focus on the retail side of this operation than I am willing to commit. My heart will always lie in the design and production side.
This new move more genuinely aligns with my personality and what I have always wanted this business to be- a destination. I find the greatest satisfaction in life comes from exploration and hard work. No risk, no reward, as they say. I like to apply this ideal to both my approach to creating the product as well as how the product itself can be attained. Hence this move to an otherwise sleepy and relatively unknown part of town, inhabited by wonderful textures, characters, and residents. While nowhere in Nashville currently seems safe from the unimaginative, overpriced development that currently plagues this “it” city, so far this area has maintained a certain sense of desirable “grit.” And I hope it stays that way for some time. For me, it offers a quiet, unhip, and easily accessible destination where I can focus on creativity and sincerity. Off the beaten path is most often where the best treasures await, so come see us in the new location; it will be worth the trip.
There will still be a small retail component to the new studio, as has always been my vision. I am currently working out the details on hours, but as of now we will have 2 or 3 days a week of predictable retail hours with the rest of the week left to chance and circumstance. Basically, if we’re there and working, we’re open (which happens to be nearly all the time anyway). Either way, a simple phone call ahead of time will verify our status. Appointments are always welcome, as well.
For now, we finish up our residency in the beautiful and historied Marathon Village. I am sad to say goodby to our gorgeous space and the wonderful community here. This place has been good to us over the past 3 years. In the end, however, I feel a strong need to move on, to escape the heavy, mindless tourist traffic we see 7 months of the year, and to start a new chapter in a more adventurous location.
This physical transition coincides with a couple big transitions in our business model, as well. To anyone who knows me personally or has followed along for a while, it is no secret that my biggest passion lies with the caps. (It all started with my first one at age 13.) The caps have seen a very slow build in these 6 years since I moved to Nashville and started to design and create, but the last 6 months have shown significant momentum. We’re not discontinuing neckwear by any means, but expect much more emphasis on the headwear moving forward, with ties becoming more exclusive and provocative. For this, I’m interested in pursuing more collaborations, both with retailers and artists.
Stay tuned for details on the move, including exact location and dates. In the meantime, come visit us here at Marathon, keep your eyes peeled for new developments, and feel free to drop a line and say what’s on your mind. I sincerely appreciate all the support we’ve had over the last few years that has allowed me to pursue this simple passion of mine, exploring along the way.
And if you’re currently waiting on a custom cap order, it’s coming soon! Be patient. With all this going on, I’ve fallen behind on orders. I’m working very hard to get caught up.